Ordering in Bulk- The Beauty of Volume Sales
Image courtesy of www.hannadorothy.com Last week I hosted, on behalf of the Metro show, Designer Launch Pad. It was a great opportunity for seven local designers to introduce their brands to sales reps. The designers got feedback on their collections from the…Read More
Take my Hand- The Importance of Fabric
Fabric is one of the biggest expenses and risks for a fashion designer. It can make the difference between a collection that sells and one that simply belongs on the catwalk. The fabrics you choose to work with are one of…Read More
Find a Sales Rep at Designer Launch Pad
Styled by Wendy Cook There is no denying that sales are key if you want to have money to buy fabric and produce samples every season. While you can slog it out emailing and calling boutiques, finding a sales agent to…Read More
POP! The Power of In-store Marketing
FW14 orders are starting to roll in and hopefully you are seeing a bunch of repeat customers. Keeping your retailers is one of the easiest ways to be successful and to do that you need to help the buyers sell…Read More
Once upon a time, the value of a good story
BuenoStyle’s Canada Post Numerology bracelets. If you listen carefully you’ll notice how many people, in a multitude of different fields, talk about the value of a good story. The same is true in the world of fashion design. As a…Read More
How to get a Publicist
A great pant shot from We3 & Angela Fama. You’ve created your best collection ever and now you are eager to spread the word to the media. You’ll need more than just a well designed pant for a publicist to take…Read More
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