Ordering in Bulk- The Beauty of Volume Sales

Posted on May 14, 2014 | No Comments
Image courtesy of www.hannadorothy.com Last week I hosted, on behalf of the Metro show, Designer Launch Pad. It was a great opportunity for seven local designers to introduce their brands to sales reps. The designers got feedback on their collections from the…

Take my Hand- The Importance of Fabric

Posted on May 1, 2014 | No Comments
Fabric is one of the biggest expenses and risks for a fashion designer. It can make the difference between a collection that sells and one that simply belongs on the catwalk. The fabrics you choose to work with are one of…

Find a Sales Rep at Designer Launch Pad

Posted on Apr 15, 2014 | No Comments
Styled by Wendy Cook There is no denying that sales are key if you want to have money to buy fabric and produce samples every season. While you can slog it out emailing and calling boutiques, finding a sales agent to…

POP! The Power of In-store Marketing

Posted on Apr 8, 2014 | No Comments
FW14 orders are starting to roll in and hopefully you are seeing a bunch of repeat customers. Keeping your retailers is one of the easiest ways to be successful and to do that you need to help the buyers sell…

Once upon a time, the value of a good story

Posted on Mar 5, 2014 | No Comments
BuenoStyle’s Canada Post Numerology bracelets. If you listen carefully you’ll notice how many people, in a multitude of different fields, talk about the value of a good story. The same is true in the world of fashion design. As a…

How to get a Publicist

Posted on Feb 26, 2014 | No Comments
A great pant shot from We3 & Angela Fama. You’ve created your best collection ever and now you are eager to spread the word to the media. You’ll need more than just a well designed pant for a publicist to take…