Fashion Capsule uses the inspiration our clients and their work provide to get our creative juices flowing as we write engaging and effective content for your marketing efforts. Interested? Email [email protected].

Blog Writing- Did you know that businesses with blogs generate 126% more sales leads? Fashion Capsule will write fun and informative posts based on your content direction. The frequency is determined by you and the posts can be uploaded by either you or Fashion Capsule. Then spread the word on social media and see your numbers increase.

Do It Your Self Publicity- Our DIY Publicity Program provides you with all the information to write and send press releases on your own. Find out when to send, powerful angles, release formats, and more. Receive press release examples and a worksheet with prompts for building your media database, writing your release, and sending it out. Plus send your first release to Fashion Capsule for feedback.

“The 3 part presentation is very thorough and succinct. My major questions were answered clearly. Your style of questions and reminders is excellent and makes the individual designer think and establish a real action plan,” Jacqui Kerr, Refine Jewellery Design.

Media Relations- Fashion Capsule will develop an angle to garner the most interest then write an attention grabbing release and follow up email. You may also opt for a directed pitch that gets sent to specific media outlets with an idea centred on their content style. We can also provide a customized contact list of appropriate media outlets (newspaper, magazine, blogs, and TV). Then you email the release and/or pitch, and follow up two weeks later.

Newsletters- Staying in contact with your customer base is crucial to developing strong relationships. Fashion Capsule will help determine worthwhile reoccurring themes and compose interesting and entertaining content for your newsletter. Newsletter distribution can be performed by either you or us.

Event Publicity- Throwing a party is one of the best ways to connect with media and customers. Fashion Capsule will write and distribute a press release, event listing, evite, directed pitch and follow ups to a customized list of media. When the event date arrives we will be on site to work the door and ensure you meet the media that attend.